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You may have noticed poor results in your latest Facebook marketing campaign or maybe you’ve just stumbled upon an article that says, “Is Facebook Marketing Dead?”
In some ways, Facebook has changed a great deal, so it certainly does feel like posts or Facebook ads are not as effective as they used to be, but whenever we use technology in marketing, changes are essentially inevitable.
The truth is, the opposite effect may be happening: what we’re doing may simply not be working for Facebook. But fear not, this article is meant to help you get the most out of your Facebook marketing, so you grow faster, get bigger results, and make conversions to help your business.
Do Facebook ads work in 2019? Is Facebook marketing worth it? These are fundamental, head-scratching questions, but if you’re wondering is Facebook marketing effective, we believe it is, if you do it right.
Most companies are using Facebook in the wrong way. Most companies think they can just post an image or article on their page and then that post will be shown to everyone in their area who likes that page.
These companies or personal brands assume that by doing simple posts, they can grow their brand, increase online engagement, and boost sales. Unfortunately, while this somewhat worked in the beginning, this simply isn’t enough anymore.
Daily posts do not increase sales and daily posts do not increase engagement. In fact, more than likely, daily posts will only get interactions (comments, likes, etc.) from the same handful of people.
Businesses rely on the organic algorithm to drive their posts and boost content to their audience, but the formula has changed.
Why does this happen…?
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