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WHAT THEY’RE MISSING | Instagram Marketing For Musicians

Marketing music on Instagram is a favorite subject of dimwitted cringe-factories on the internet. The army of goofy personalities on YouTube and your social media feed promoting Instagram marketing for musicians are selling you a secret shortcut. But, the “latest hacks” is often a better description for them as people than what they can teach you.

The undesirable truth is that growing a real audience (on ANY social media platform) takes repetitive action and time. Marketing music on Instagram boils down to “good habits plus time”. In this video, we talk about the unproductive “growth hacks”, the good long-term habits, and what it will take for you to build a large following on Instagram.

0:00 Intro
0:27 Bad Ideas
1:42 Keep Attention With Recurring Content
2:54 Create A Topic Wheel
4:14 How To Not Reach New People
5:09 What We Use To Reach New People
6:36 Why Trying Too Hard Usually Fails
7:46 Shorter Is NOT Better
9:24 Quick Note About Hashtags
10:05 Carousels Can Crush It
10:45 Highlights Can Help Retention
11:30 Conclusion

What we do:

What we make videos with:

Camera Setup
The Most Spec’d Out Camera Under $2k –
The Best Autofocusing, Stabilizing Lens for ^ That Camera –
The Crispiest Manual Focusing Lens for ^ That Camera –
The Adapter That Makes ^ That Lens Possible –
The Telescoping Stick That Makes All The Dope Shots –
The Video Tripod That We Use For Everything –
The Flexible Mini-Tripod That Everyone Complains About But Is Actually Amazing And Sturdy –

Audio Setup
Deity V-Mic d3 Pro w/ Travel Kit –
Audient iD14 –

Lighting Setup
Aputure C120d Mark II w/ Light Dome Mini II –
Light Stand –
Aputure AL-MX –

Our Favorite YouTubers (COMMENT and let ’em know we sent you!):

Potato Jet (AMAZING Videography/Cinematography Lessons From A Goofball) –
DSLR Video Shooter (Videography Lessons from A Smooth Operator Who Knows His Ish) –
Gerald Undone (Videography/Camera/Photography Nerd Who Rocks Hard) –
CaseyNeistat (The Most Popular Good Vlog Ever) –
Peter McKinnon (Videography and Photography Lessons From A Warm-Hearted Badass) –
MKBHD (Tech Reviews From A Real Life Superhero Alter-Ego) –
Matti Haapoja (Videography/Creativity Lessons From Canada’s Yung Gawd) –
Andrew Huang (This Guy Makes Music Fun Again Every Day) –
DigitalMarketer (This Company Teaches Digital Marketing Better Than Anyone) –

#MusicBusiness #MusicMarketing #Indepreneur



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