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Instagram Marketing Strategy for Handmade Business Owners and Etsy Shops

If you’re a handmade business looking to level up your Instagram marketing, start growing your followers and actually make sales, watch this video. I’m going to share with you why just posting photos after photos is only the tip of the iceberg when it comes to Instagram, and the secret strategies you should be using instead.

Instagram is a really popular platform for marketing your handmade business. It’s visually-driven, which is great for us handmade business owners because everything we do is visual, right? 52% of Instagram users are female and the largest age category are 18-24 year olds. 3 out of every 4 people aged 18-24 use Instagram. And roughly 1 out of every 2 people ages 25-49 use it too. So it’s not really true that only teenagers use the platform. I’ve worked with a lot of small business owners, and chances are your ideal customer is within this demographic. And if your customer is there, it would be a good idea for you to be there too.

If you use it correctly, Instagram can convert into some sales for your business. I’ve gotten sales from there, and so have my students who have taken my training.

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